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Rahat Market

Analytics pilot project developed for Rahat Market

01 September 2023

Analytics

GRP analysis on the dashboards developed by BIRainy helps measure the reach and effectiveness of advertising efforts. Estimating the revenue received from marketing channels and ads helps refine resource allocation.
The report includes:

  • GRP analysis
  • Total cost of marketing channels and advertising
  • Distribution of the audience reached via ads by advertising channels
  • Analysis of feedback from marketing channels and ads
  • Conversion rate for ads, average daily clicks and cost per ad
  • Analysis of videos by the number of interactions, views, likes and comments 
  • Number of posts by month and their distribution by type (photo, video).