Potential customer source analytics (Potential customer analytics)
This report is an analytical solution developed by BIRAİNY to monitor the effectiveness of potential customer sources, sales conversions, and the performance of responsible team members. Based on real-time data updates, it allows users to analyze both visible and hidden sales opportunities and evaluate the efficiency of marketing campaigns.
Key areas covered:
- Number of potential customers, conversion rates, and successful sales metrics
- Top 5 most effective sources based on closed deals
- Share of low-quality and in-progress potential customers
- Individual performance metrics of team members
- Conversion and success rates per source
This analytical tool is designed for teams aiming to perform in-depth potential customer analysis, optimize strategic decisions, identify the most effective channels, and allocate resources more efficiently.