SEO and SEM
The business which decides to use SEO service might benefit from our product. Our employees launch the content analysis of the website, identify problems and perform a complete SEO audit. Also, a strategy is established to increase SEO of Local, Technical, OFF and ON pages. Thus, with the view to solve the problems, the website traffic monitoring is conducted via Google Analytics, Google Tag Manager, Google Search Console, Yandex Metrica, Hotjar, and the organic traffic is boosted upon several changes and additions.
SEO (Search Engine Optimization) is a set of processes aimed at improving a website's ranking in search engines by optimizing the website and its content. Main purpose of SEO is to drive more organic traffic to the websiite and improve its visibility.
Within the framework of SEM service, BIRainy employees perform the analysis to identify the keywords in search engines and to understand the target goal. Upon the results of comprehensive keyword research, an appropriate strategy is established for the design and preparation of the marketing campaign. Based on this strategy, the page which needs improvement and parts such as text, title, links are developed. At the end, the campaign is monitored, changes are made and further improved.
SEM (Search Engine Marketing) relies on paid advertising to increase the visibility of a website in search engine results and promote its content through digital marketing experience. The main goal of SEM is to quickly achieve the objectives set in the marketing strategy by attracting more traffic to the website based on paid advertising placed on various search engines (Google Ads, Yahoo, Bing).
Conducting market analysis on competitors.
Finding keywords to brand across different platforms.
Website appropriate meta description, title writing and organic traffic attraction.
Optimizing site loading and performance.
Placement of company information and products on Google Map.
Determining the target audience, increasing the activity of the site with advertisements.